Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective

• We examine consumers’ eWOM behavior on review and social networking sites (SNSs). highlight media differences according to online disinhibition effects. Emotional intensity predominately drives eWOM-giving, despite in media. The impact of emotional valence satisfaction eWOM-giving is media-specific. Expressive suppression regulates the effects emotion SNSs. Despite increased research into electronic word mouth (eWOM) hospitality sector, role remains underexplored. Highlighting eWOM, we utilize effect sharing theory investigate consequences consumption for emotion-specific preferences (social [SNSs] vs. sites). Experimental results identify as key driver intention both media, whereas shows media-specific eWOM-giving. Satisfaction demonstrates a ‘positivity bias’ but only also intention. push boundaries valence-centered assertions advance theoretical understanding through lenses differences. Our findings have important implications practitioners sector providers.